Top 5 Fashion Games Performance in El Salvador, Q2 2023

During the second quarter of 2023, the top 5 fashion games in El Salvador displayed varying performance metrics on a unified platform, showcasing trends in weekly downloads, revenue, and active users. Here’s an overview of their performance:

Fashion Battle - Dress up game saw its weekly downloads peak at 5.4K in the first week of April, followed by a gradual decline to 1.2K by the end of June. The app’s weekly revenue peaked at $4 in mid-April before falling to zero for the rest of the quarter. Weekly active users started at 6.9K at the end of March and decreased steadily to 3.5K by late June.

Love Paradise - Merge Makeover experienced an increase in weekly revenue, reaching a high of approximately $87 in mid-June. Downloads surged to 5.3K in late May, and active users peaked at 25.8K during the same period. Despite fluctuations, the game maintained a solid user base, closing the quarter with 25.3K active users.

Hair Tattoo: Barber Shop Game did not generate revenue but showed notable trends in downloads and active users. Downloads had a significant rise to 4K in mid-June, and weekly active users peaked at 26.5K during the same time frame, indicating strong user engagement.

Project Makeover recorded a steady increase in weekly revenue, peaking at approximately $765 by the end of June. Downloads fluctuated, reaching a high of 2.8K in early June. Active users saw a consistent presence, peaking at 13.5K in early June before ending the quarter with 10.3K.

High School BFFs: Girls Team had a notable rise in weekly downloads, peaking at 3.5K in late May. Active users followed a similar upward trend, reaching 3.4K in the same period. Despite these increases, the game did not generate revenue during the quarter.

These insights, sourced from Sensor Tower, offer a snapshot of the performance dynamics of fashion games in El Salvador. For a more detailed analysis, visit Sensor Tower.